Fintech branding agency

HOW+HOW is a fintech branding agency for companies that ask people to trust them with money, identity and data. We build brands that feel credible to enterprise buyers and investors, and human to everyone else.

Veriff reached a $1.6B valuation and 50% better website conversion after its rebrand. Orb was acquired by Adyen for $335M five months after launching its new brand. Trackinsight launched ETF Central with the NYSE and was later acquired by Kepler Cheuvreux.

Trust is the product. Fintech brands borrow credibility from banks while promising to be better than them. We design for that tension. Veriff’s identity uses guilloché patterns from security printing and a verified ‘tick’ logo to make trust visible.

Complex products need simple stories. Billing infrastructure, ETF analytics and identity verification are hard to explain. We find the single idea that makes them click, like ‘an oasis of analysis’ for Trackinsight’s investors.

Enterprise buyers and end users both matter. Many fintechs sell to businesses but are experienced by consumers. The brand has to satisfy a procurement team and reassure the person verifying their ID on a phone.

Precision in the details. Financial audiences notice inconsistent numbers and careless data design. For Orb, we built a type system and ASCII-inspired graphics around the way revenue actually moves.

We cover the whole journey with one team: brand strategy and positioning, verbal and visual identity, and website design and development. There are no handovers between agencies, so the thinking behind the brand survives all the way to launch.

A full identity project, from strategy to finished brand guidelines, typically takes 10–12 weeks. A new website usually adds 8–16 weeks, and we often run the two in parallel so everything launches together. We scope every fintech project individually and agree a fixed fee after a short discovery call.