Digital Brand Experience
Digital brand experience is the combined look and feel of a brand across many connected online touchpoints.
What is digital brand experience?
Digital brand experience refers to the way a company or product behaves across all of its online touchpoints, not just its website.
Covering everything from product interfaces to social feeds, a brand's digital experience depends on a well-considered design system in order to carry its identity in every interaction. Done well, it has the power to build awareness, shape perception, and drive conversion.
Depending on the type of brand, its audience may move through multiple channels in the space of a single journey, making a consistently impactful and frictionless digital experience a non-negotiable.
What does digital brand experience cover?
Since a brand's digital experience is made up of several interconnected experiences, it typically spans a range of the following channels.
Websites
Often a brand's core digital home, balancing creativity with functionality to convert visitors into adopters.
Digital Products
Apps and platforms where a brand's identity is central to its entire existence, not just its aesthetic appeal.
Social Media Channels
Native, platform-specific expressions of a brand's voice, used to open up a real-time dialogue with its target audience.
Value-First Content
An ecosystem of content designed to engage with an audience before pushing a sale, including video series or podcasts.
Interactive Campaigns
Time-bound digital experiences built around participation and viral impact, including live-streams or gamified engagement.
Immersive & Hybrid Activations
Experiences that blend digital and physical worlds, extending a brand beyond a single screen.
How digital brand experience works in practice: Trellis
If your health is a framework for your life, Trellis is the framework for your health. A revolutionary, intelligent platform for mothers today, and for generations to come, it seamlessly turns years of appointments, vaccinations, genetics and everything else into the record of your lifetime.
To truly make them the Mother of all healthcare apps, it needed the kind of digital brand experience that could back it up.
Trellis
Knowing Trellis' identity would need to stretch from product to website to social and everything in between, we created a brand experience built around a flexible grid. Toggling and expanding to house brand assets, it ensures compatibility (and humanity) across every touchpoint.
Zooming in, technical charts and data visualisation are given a personal touch through an illustrative fingerprint texture system, while haptic interactions pulse as users explore Trellis itself. Zooming out, the brand does what a fragmented American healthcare system couldn't: distilling a lifetime of medical information into one clear, manageable view.
Outcome: A brand where its identity and product are one and the same, creating a living blueprint that users can pass on to their entire family.
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