Trellis
A living blueprint. How Trellis’ intelligent health system made disorganised medical records, history.
What’s the truth?
If 63% of Americans admit they’ve lost track of their medical history, Trellis is the intelligent health system to connect it. Primarily focused on pregnancy and post-partum, it organizes every appointment and result in minutes to create the record of a lifetime.
How’d we turn it up?
This framework of health needed a foundation of its own. We built a brand that flexes with life itself, not just organizing but celebrating generational health from pregnancy and beyond.
We went all in on
Fingerprint textures add a touch of humanity throughout the identity, and inspired the Trellis icon and subtle T in its grooves.
At the (haptic) heartbeat of the brand, the app distills a lifetime of medical information into one clear, manageable overview. Life organised.
Inspired by the bold, courageous and often imaginative bedside manner of midwives, the voices delivers what mothers need to know with zero varnish
A library of natural, sunlit photography, which celebrate lives through pregnancy and beyond with a diverse range of people, ages and families
"We loved working with the team at HOW+HOW to craft the Trellis brand. Today, making something that looks beautiful as a brand is easier than ever, but that’s not what makes an iconic brand that stands the test of time and carries meaning across decades.
"HOW+HOW embody this and worked relentlessly and flexibly with us to craft it. They kept digging and pushing in all the right places. This is a level of true artistry to look at a space, look at a company, the ideas and people, and build a brand that’s of course strikingly beautiful, and also rooted in identity, storytelling, and clarity of purpose."
Creative Review | Trellis
Design Week | Trellis
Creative Boom | Trellis
The Subtext | Trellis
Future Lab | Trellis
Brand New | Trellis
We & The Color | Trellis
Abduzeedo | Trellis
Brand New Year in Review 2025: Best in Logo Animation
Creative Review | Trellis
Design Week | Trellis
Creative Boom | Trellis
The Subtext | Trellis
Future Lab | Trellis
Brand New | Trellis
We & The Color | Trellis
Abduzeedo | Trellis
Brand New Year in Review 2025: Best in Logo Animation
Creative Review | Trellis
Design Week | Trellis
Creative Boom | Trellis
The Subtext | Trellis
Future Lab | Trellis
Brand New | Trellis
We & The Color | Trellis
Abduzeedo | Trellis
Brand New Year in Review 2025: Best in Logo Animation
Creative Review | Trellis
Design Week | Trellis
Creative Boom | Trellis
The Subtext | Trellis
Future Lab | Trellis
Brand New | Trellis
We & The Color | Trellis
Abduzeedo | Trellis
Brand New Year in Review 2025: Best in Logo Animation
Creative Review | Trellis
Design Week | Trellis
Creative Boom | Trellis
The Subtext | Trellis
Future Lab | Trellis
Brand New | Trellis
We & The Color | Trellis
Abduzeedo | Trellis
Brand New Year in Review 2025: Best in Logo Animation
Creative Review | Trellis
Design Week | Trellis
Creative Boom | Trellis
The Subtext | Trellis
Future Lab | Trellis
Brand New | Trellis
We & The Color | Trellis
Abduzeedo | Trellis
Brand New Year in Review 2025: Best in Logo Animation
Proof of the truth
Credits
