Our GetSet initiative has been featured in The Brand Identity’s “Edit”, where the online publication showcases some of the best design projects or campaigns around at the time.
Elliott Moody interviewed our co-founder Cat How for the piece. Transcript below.
Throughout 2022, London and Lisbon-based design agencyHow & Howare playing their part in saving the world by contributing £200,000 towards the launch of four climate-tech startups. The initiative, titled GetSet, will see How&How choose one company per quarter to take on a four-week intensive branding programme, from which they’ll leave with a presentation worth £50,000 – but completely for free.
Rightfully shouting about what’s on offer, GetSet’s identity balances tongue-in-cheek messaging with a loud graphic tone representative of the important issue at hand. “We want GetSet to be a positive, exciting opportunity to tackle something scary,” co-founder Cat How explains, adding that they selected Blaze Type’s Arges as the display typeface for the striking cuts in its letterforms and its “contemporary flourish.” They actually bought NSW 01 from Buy Fonts Save Lives as their original choice – with the fact that all of its proceeds go to charity making it a rather fitting typeface for the project. “We’re keeping NSW 01 on ice for another project though as it’s an absolute corker,” How concludes, “watch this space ;)”