Aruba Conservation Foundation
The Whispers of Mother Aruba. How we raised awareness, support, and local pride in the Aruba Conservation Foundation.
What’s the truth?
The ACF is the island of Aruba’s only task force for biodiversity, ecological resilience and cultural preservation. With over 24% of the island’s natural habitat at stake, its new brand didn’t need to increase foot traffic, it needed to rally local pride and action.
How’d we turn it up?
We reframed the ACF as Aruba’s Voice of Nature: a spokesperson for local ecosystems that showcases humanity’s spiritual connection to nature and turns it into tangible action. These are the whispers of Mother Aruba, amplified with compassionate authority.
We went all in on
ADC Annual Awards 2025: Bronze Cube in Illustration
Brand New Year in Review 2024: Best in Tone of Voice
Brand Impact Award Winner 2024: Bronze
Brand New Year in Review 2024: Best in Typography
Symbol Creative Awards 2025: Gold Rebranding
Brand New Year in Review 2024: Best in Illustration
ADC Annual Awards 2025: Bronze Cube in Illustration
Brand New Year in Review 2024: Best in Tone of Voice
Brand Impact Award Winner 2024: Bronze
Brand New Year in Review 2024: Best in Typography
Symbol Creative Awards 2025: Gold Rebranding
Brand New Year in Review 2024: Best in Illustration
ADC Annual Awards 2025: Bronze Cube in Illustration
Brand New Year in Review 2024: Best in Tone of Voice
Brand Impact Award Winner 2024: Bronze
Brand New Year in Review 2024: Best in Typography
Symbol Creative Awards 2025: Gold Rebranding
Brand New Year in Review 2024: Best in Illustration
ADC Annual Awards 2025: Bronze Cube in Illustration
Brand New Year in Review 2024: Best in Tone of Voice
Brand Impact Award Winner 2024: Bronze
Brand New Year in Review 2024: Best in Typography
Symbol Creative Awards 2025: Gold Rebranding
Brand New Year in Review 2024: Best in Illustration
ADC Annual Awards 2025: Bronze Cube in Illustration
Brand New Year in Review 2024: Best in Tone of Voice
Brand Impact Award Winner 2024: Bronze
Brand New Year in Review 2024: Best in Typography
Symbol Creative Awards 2025: Gold Rebranding
Brand New Year in Review 2024: Best in Illustration
ADC Annual Awards 2025: Bronze Cube in Illustration
Brand New Year in Review 2024: Best in Tone of Voice
Brand Impact Award Winner 2024: Bronze
Brand New Year in Review 2024: Best in Typography
Symbol Creative Awards 2025: Gold Rebranding
Brand New Year in Review 2024: Best in Illustration
Terrestrial and marine habitats converge with collective human action for a bold marque designed to provoke action, not just reverence.
A wholehearted way of speaking to Aruban communities encourages them to rediscover their oneness with the natural world.
Our modular approach to illustration means that spoonbills, turtle grass and other flora and fauna can ‘grow’ to fit any given layout.
From dunes and caves to scrubland and mangroves, every inch of the National Park is represented in our complex color palette.
"It was a pleasure collaborating with the skilled team at HOW+HOW for our rebranding project. They invested the time to comprehend the strategic path our organization is pursuing, and crafted a flawless brand identity that will position us for success in the future."
Creative Review | ACF rebrand
Brand Archive | ACF brand identity
Creative Bloq | ACF rebrand
Brand New | ACF rebrand
The Subtext | ACF rebrand
LogoLounge | ACF rebrand
The Future Lab | ACF rebrand
Logos-World | ACF rebrand
Bounty Hunters | ACF rebrand
The DCA | ACF rebrand
Abduzeedo | ACF rebrand
Creative Review | ACF rebrand
Brand Archive | ACF brand identity
Creative Bloq | ACF rebrand
Brand New | ACF rebrand
The Subtext | ACF rebrand
LogoLounge | ACF rebrand
The Future Lab | ACF rebrand
Logos-World | ACF rebrand
Bounty Hunters | ACF rebrand
The DCA | ACF rebrand
Abduzeedo | ACF rebrand
Creative Review | ACF rebrand
Brand Archive | ACF brand identity
Creative Bloq | ACF rebrand
Brand New | ACF rebrand
The Subtext | ACF rebrand
LogoLounge | ACF rebrand
The Future Lab | ACF rebrand
Logos-World | ACF rebrand
Bounty Hunters | ACF rebrand
The DCA | ACF rebrand
Abduzeedo | ACF rebrand
Creative Review | ACF rebrand
Brand Archive | ACF brand identity
Creative Bloq | ACF rebrand
Brand New | ACF rebrand
The Subtext | ACF rebrand
LogoLounge | ACF rebrand
The Future Lab | ACF rebrand
Logos-World | ACF rebrand
Bounty Hunters | ACF rebrand
The DCA | ACF rebrand
Abduzeedo | ACF rebrand
Creative Review | ACF rebrand
Brand Archive | ACF brand identity
Creative Bloq | ACF rebrand
Brand New | ACF rebrand
The Subtext | ACF rebrand
LogoLounge | ACF rebrand
The Future Lab | ACF rebrand
Logos-World | ACF rebrand
Bounty Hunters | ACF rebrand
The DCA | ACF rebrand
Abduzeedo | ACF rebrand
Creative Review | ACF rebrand
Brand Archive | ACF brand identity
Creative Bloq | ACF rebrand
Brand New | ACF rebrand
The Subtext | ACF rebrand
LogoLounge | ACF rebrand
The Future Lab | ACF rebrand
Logos-World | ACF rebrand
Bounty Hunters | ACF rebrand
The DCA | ACF rebrand
Abduzeedo | ACF rebrand
Proof of the truth
Credits
