Thirdway
Curator of Excellence. How we held Thirdway to an even higher standard of design.
What’s the truth?
With over 3,500 projects and 13 million sq ft of space in its portfolio, Thirdway is one of the UK's premier D&B agencies. But rather than resting on their 20-year reputation, we helped them raise it higher than ever.
How’d we turn it up?
Thirdway is the curator of excellence. A trusted institution that opens the door to diverse taste and exceptional places, through a combination of market-leading design and exceptional delivery. The experts in any room, exuding confidence at every stage of a build.
Monogram
Thirdway’s trademark-inspired mark distinguishes them from other specialists, and acts as a guarantee for quality and craftsmanship.
Verbal identity
You don’t notice a curator, until you’re meant to. That’s the approach we took to writing. A voice that plays a central role in Thirdway’s identity, but never steals the attention.
“From the project outset, we were drawn to HOW+HOW’s narrative-led approach. We ultimately chose to partner with them because they gave us total confidence regarding how the rebrand process would work, making the journey ahead feel accessible and exciting.
The brand has received an incredibly warm response from clients, industry partners and our own people, which is the true metric of success for us. We are delighted with the outcome and believe that, from strategy to design to digital delivery, each aspect of our brief was answered.”
Credits
