Yango Maps
Move your way. How we raised Yango Maps’ awareness 70% in one of the world’s most complex metropolises.
What’s the truth?
For people seeking a new way to move around Dubai, Yango Maps offers a real-time way to ride: providing a door-to-door experience in a complex metropolis. But its brand had yet to place users at the centre of its 3,000km roadscapes.
How’d we turn it up?
In collaboration with the Yango Maps internal team, we built a dynamic design system and brand launch campaign based around the principle of realising someone’s ideal journey in real time. Live, liberated, and fit for an ever-changing urban environment.
We went all in on
"We're so grateful to HOW+HOW for precisely pinpointing the ideal brand identity concept for our product. We were impressed by the freedom of thought, depth of immersion, and the attentive approach to our project the team had. "The studio devised a vibrant and striking approach, taking into account the local nuances of our launch, which enabled us to make a noticeable debut and stand out amidst the vibrant and diverse backdrop of Dubai."
Road-ready typographic treatments inspired by lane markings, multi-level interchanges, and tunnels give navigation some acceleration.
First person perspectives and real world indicators place the audience directly within Yango Maps’ highly detailed routes.
Proof of the truth
Credits
