Jupi
Surreally simple. How we made Jupi’s decision-making AI a no-brainer for hundreds of business leaders.
What’s the truth?
3 in 4 leaders agree that slow decision-making is costing their organization up to 5% of its annual revenue. Jupi is the AI OS that closes the gap, learning from businesses’ actions and culture to align every choice with the overarching vision.
How’d we turn it up?
Inspired by the freedom to stop thinking and just do, we imagined a world where every business quandary feels surreally simple—because in reality, it is. All the bureaucracy and bottlenecks replaced by beautiful intelligence.
We went all in on
Year in Review 2025: Best in Illustration
Year in Review 2025: Best in Color Palettes
Year in Review 2025: Best in Icons
Winner | Creative Review Annual Awards 2025: Brand Identity—Launch
Year in Review 2025: Best in Illustration
Year in Review 2025: Best in Color Palettes
Year in Review 2025: Best in Icons
Winner | Creative Review Annual Awards 2025: Brand Identity—Launch
Year in Review 2025: Best in Illustration
Year in Review 2025: Best in Color Palettes
Year in Review 2025: Best in Icons
Winner | Creative Review Annual Awards 2025: Brand Identity—Launch
Year in Review 2025: Best in Illustration
Year in Review 2025: Best in Color Palettes
Year in Review 2025: Best in Icons
Winner | Creative Review Annual Awards 2025: Brand Identity—Launch
Imagine Rodin’s Thinker standing up. An active personification of Jupi’s intelligence that moves the brand forward with clarity and intention.
The daily challenges of business are rendered in playful Magritte-esque creations, from the tightrope of complexity to those stars finally aligning.
A voice of certainty guides leaders and teams with language that slices through complexity and brings them face-to-face with possibility.
Our icon library builds on the rugged forms of the logo, making anything straight-laced feel just as surreal as the rest of the brand system.
"Working with HOW+HOW was delightful! They shipped a brand that is nothing like what we usually see in tech, and a powerful story resonating with our product and our audience. And it's beautiful!
"The team is cross functional and could cover all aspects from product, copy, design, narrative, including all technical aspects that were handled perfectly. They were flexible and adapted the project as we were seeing more clearly where we wanted to go. We absolutely recommend them!"
Creative Review | Jupi
Design Week | Jupi
Brand Archive | Jupi
Creative Boom | Jupi
Creative Bloq | Jupi
Brand New | Jupi
We & The Color | Jupi
Mindsparkle Mag | Jupi
The Inspiration Grid | Jupi
Abduzeedo | Jupi
Creative Review | Jupi
Design Week | Jupi
Brand Archive | Jupi
Creative Boom | Jupi
Creative Bloq | Jupi
Brand New | Jupi
We & The Color | Jupi
Mindsparkle Mag | Jupi
The Inspiration Grid | Jupi
Abduzeedo | Jupi
Creative Review | Jupi
Design Week | Jupi
Brand Archive | Jupi
Creative Boom | Jupi
Creative Bloq | Jupi
Brand New | Jupi
We & The Color | Jupi
Mindsparkle Mag | Jupi
The Inspiration Grid | Jupi
Abduzeedo | Jupi
Creative Review | Jupi
Design Week | Jupi
Brand Archive | Jupi
Creative Boom | Jupi
Creative Bloq | Jupi
Brand New | Jupi
We & The Color | Jupi
Mindsparkle Mag | Jupi
The Inspiration Grid | Jupi
Abduzeedo | Jupi
Creative Review | Jupi
Design Week | Jupi
Brand Archive | Jupi
Creative Boom | Jupi
Creative Bloq | Jupi
Brand New | Jupi
We & The Color | Jupi
Mindsparkle Mag | Jupi
The Inspiration Grid | Jupi
Abduzeedo | Jupi
Creative Review | Jupi
Design Week | Jupi
Brand Archive | Jupi
Creative Boom | Jupi
Creative Bloq | Jupi
Brand New | Jupi
We & The Color | Jupi
Mindsparkle Mag | Jupi
The Inspiration Grid | Jupi
Abduzeedo | Jupi
Proof of the truth
Credits
