Everbloom
Fashioning the future. How we branded the finest generation of noble fibre production.
What’s the truth?
No outfit on Earth can justify the 1.29 billion barrels of oil used to produce synthetic fibres each year. Especially now that Everbloom has found a way to regenerate natural by-products into fibres that rival the most desirable materials in the world.
How’d we turn it up?
To get these fibres into the hands of the fashion houses, automotive manufacturers and sports companies that can elicit global change, we created a brand that knits into the fabric of the high-end.
We went all in on
The woven monogram aims to match the iconic brands it aspires to share a label with: Gucci, Louis Vuitton, Dior.
Photography hones in on the magic of the material rather than showcasing people donning the final garment.
An experience that conveys artistic cut-through as much as scientific breakthrough. Editorial in nature, it gives these ecological credentials room to breathe.
A series of threads delicately hang onto our assets, in the same manner we hope people hang onto language as smooth as cashmere.
"We brought on HOW+HOW to develop our brand identity, and they absolutely delivered. "What stood out most was their ability to be both flexible and deeply thoughtful—they met us where we were, but always pushed the creative with a clear perspective. We felt like true partners in the process. They really took the time to understand our vision and turned it into something cohesive, modern, and full of emotion. "The end result is spot-on, not just beautiful, but strategically sharp. We’re genuinely thrilled with the outcome and grateful to the team for their care and craft.”
Vogue | Everbloom
Creative Boom | Everbloom
Business Wire | Everbloom
Brand New | Everbloom
FashionUnited | Everbloom
WWD | Everbloom
Abduzeedo | Everbloom
We & The Color | Everbloom
Vogue | Everbloom
Creative Boom | Everbloom
Business Wire | Everbloom
Brand New | Everbloom
FashionUnited | Everbloom
WWD | Everbloom
Abduzeedo | Everbloom
We & The Color | Everbloom
Vogue | Everbloom
Creative Boom | Everbloom
Business Wire | Everbloom
Brand New | Everbloom
FashionUnited | Everbloom
WWD | Everbloom
Abduzeedo | Everbloom
We & The Color | Everbloom
Vogue | Everbloom
Creative Boom | Everbloom
Business Wire | Everbloom
Brand New | Everbloom
FashionUnited | Everbloom
WWD | Everbloom
Abduzeedo | Everbloom
We & The Color | Everbloom
Vogue | Everbloom
Creative Boom | Everbloom
Business Wire | Everbloom
Brand New | Everbloom
FashionUnited | Everbloom
WWD | Everbloom
Abduzeedo | Everbloom
We & The Color | Everbloom
Vogue | Everbloom
Creative Boom | Everbloom
Business Wire | Everbloom
Brand New | Everbloom
FashionUnited | Everbloom
WWD | Everbloom
Abduzeedo | Everbloom
We & The Color | Everbloom
Proof of the truth
Credits
