Ideogram
The Ideas Era. How we turned Ideogram from a generative AI tool into a billion-dollar unicorn.
What’s the truth?
Despite 78% of designers believing AI dulls creativity, 76% are still sparring with it. Saving them from slop is Ideogram, who want to raise the standard of generative AI so designers are free to produce world-class creative.
How’d we turn it up?
Design is not a one-and-done process. It’s an art form that will always appear in different iterations and versions. We created a brand ready for the next wave—built for the Ideas Era.
We went all in on
Built on the principles of great design—alignment, balance and contrast—and inputted into a custom LLM that safeguards high standards.
A confident reminder that humans are still in control, with the negative ‘I’ subtly suggesting Ideogram’s central to their thinking.
AI generated, refined using the archaic Photoshop, imagery emerges, and morphs, and evaporates in a constant state of imperfect iteration.
"We came to HOW+HOW with a loose brief and one clear ask: don't make us look like every other AI company. They got it right away. The strategy phase pushed our thinking in ways we needed, and the design work ended up somewhere we wouldn't have gotten to on our own. We couldn't be happier with where we landed."
Creative Bloq | Ideogram
Creative Review | Ideogram
Abduzeedo | Ideogram
Brand New | Ideogram
Visual Journal | Ideogram
BP&O | Ideogram
Brand Archive | Ideogram
Beautiful Branding | Ideogram
Beyond Branding | Ideogram
Creative Bloq | Ideogram
Creative Review | Ideogram
Abduzeedo | Ideogram
Brand New | Ideogram
Visual Journal | Ideogram
BP&O | Ideogram
Brand Archive | Ideogram
Beautiful Branding | Ideogram
Beyond Branding | Ideogram
Creative Bloq | Ideogram
Creative Review | Ideogram
Abduzeedo | Ideogram
Brand New | Ideogram
Visual Journal | Ideogram
BP&O | Ideogram
Brand Archive | Ideogram
Beautiful Branding | Ideogram
Beyond Branding | Ideogram
Creative Bloq | Ideogram
Creative Review | Ideogram
Abduzeedo | Ideogram
Brand New | Ideogram
Visual Journal | Ideogram
BP&O | Ideogram
Brand Archive | Ideogram
Beautiful Branding | Ideogram
Beyond Branding | Ideogram
Creative Bloq | Ideogram
Creative Review | Ideogram
Abduzeedo | Ideogram
Brand New | Ideogram
Visual Journal | Ideogram
BP&O | Ideogram
Brand Archive | Ideogram
Beautiful Branding | Ideogram
Beyond Branding | Ideogram
Creative Bloq | Ideogram
Creative Review | Ideogram
Abduzeedo | Ideogram
Brand New | Ideogram
Visual Journal | Ideogram
BP&O | Ideogram
Brand Archive | Ideogram
Beautiful Branding | Ideogram
Beyond Branding | Ideogram
Credits
