Orb
Revenue Architects. How we built up Orb for a $335million acquisition.
What’s the truth?
Where old-fashioned billing systems demand that organisations decide in advance what data matters to monetization, Orb ingests all of it. Implanting its skilled revenue architects into businesses to maximise returns and sharpen operations.
How’d we turn it up?
We created an infrastructure that can keep up with an AI-accelerated shift towards consumption and outcome-based models. Fine-tuning an identity system that is the embodiment of precision, and paves the way for every element to fully lock in exactly.
We went all in on
ASCII Illustrations
Revenue rendered in raw ASCII, the native dialect of the terminal, makes Orb's power to shape it feel legible rather than abstract.
Adaptive typography
A type system built to flex under real load — compressing, expanding, tightening, iterating — moving precisely the way revenue does.
"Working with How&How transformed not just our identity, but how we think about our brand. From the first conversation, they took the time to understand our vision and challenges, then translated that into a brand system that feels authentic and works seamlessly across every touchpoint. The process was genuinely collaborative. They challenged us in the right ways and brought strategic insight that elevated our thinking. The website they designed doesn't just look beautiful, it actually works for our business. We've had countless comments about how clear and engaging our brand feels now. If you want a studio that combines creative excellence with real strategic thinking, How&How delivers."
Proof of the truth
