Podcast | Cat How on Capture Me for ADC Germany

Conviction is free. So why do so many brands play it safe?

Our founder and ECD, Cat How, sat down with Joel Thalmann from Capture Me for ADC (Art Directors Club Germany) to unpack her ADC Conference talk, Conviction is Free, and what it really means to be brave in design and branding.

Bravery isn’t about being loud. It’s about knowing what you stand for, and saying it like you mean it.

The safe option only feels cheaper. It costs you every time your brand blends in.

That’s the work we do at HOW+HOW: helping brands find their truth, then turning it up.

Watch the full conversation below.