/ About a Colour: Pantone 805

We look at the history of neon, and the perennial attraction of this stand-out hue: Pantone 805.

Loved as much by design students as it is design agencies , Pantone 805 is used often in print due to its ability to jump from the page.

"neon was discovered through the study of liquefied air ""neon was discovered through the study of liquefied air "

The London Underground have used Pantone 805 on travel tickets; while design studio, Bureau Display, have used it to create a straightforward yet strong identity for a Zurich-based communications agency. In the book Museum: A House for Learning — Péter György combines Pantone 805 with Pantone Cool Gray 8U for a cooling effect on the hotness of the pink.

But how did neon come about? Neon was discovered by Sir William Ramsay, a Scottish chemist, and Morris M. Travers, an English chemist, shortly after their discovery of the element krypton in 1898.

Like krypton, neon was discovered through the study of liquefied air  — essentially Ramsay chilled a sample of the atmosphere until it became a liquid, and captured the gases as they boiled off. The gases that boiled off, in addition to nitrogen, and argon, were neon.

Although neon is the fourth most abundant element in the universe, only 0.0018% of the earth’s atmosphere is neon.

Neon is now used widely in lighting, textile printing and graphic design —  in fact, you can check out Adobe’s masterclass on How to Incorporate Neon Colours into Business Design here

The Hex colour is #ff7276 and the RGB is R255 G114 B118. Enjoy!

— Cat How, Creative Director & Co-Founder