We're a creative, branding and digital design agency based in London & Lisbon. We create brands and websites for forward-thinking companies.

How&How | Branding & Digital Design Agency in London & Lisbon

We use Google Analytics to track and record your movements on the Website, where you can from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to out database with your consent.

Our Website uses Cookies to ensure you get the best experience on our Website.

FT-IYC-Press.webm

FT-IYC-Press.mp4

Creative jobs board and career advice page, If You Could, recently spoke to our Creative Director, Cat How, for their article Take Five: How To Leave A Job On A High.

As Sarah Trounce writes for this article: “Sometimes telling your current boss that you’re quitting their business can be as nerve wracking as starting at a new company.” So she gives five practical steps to levelling up your creative career — with some insider wisdom from our very own Cat. Read the full article here or you can read Cat and Sarah's full transcript below.

Sarah Trounce: Is there a ‘good' way to leave a job?

Cat How: Before founding How&How, I set up and ran a range of different businesses so have had a fair bit of experience with this over the years. As an employer of course it is always sad to see someone go, but if you’re the person leaving then the best thing to do is to give ample warning and to keep things upbeat and on good terms. Your contract might say you only have to give 4 weeks notice, but if you know it will take your boss a while to replace you as you’ve been in that job for a long time and are integral to your team—then I guarantee they will appreciate you giving them a bit more lead time :) So a few weeks before your official notice period is ideal, and shows you are thinking about them and the wider team. An email, letter, chat in person or virtual call is also a great way to let your boss know you want to move on—and to work with them on when you want to let others in the team know. Then, smaller details like making sure you book handover meetings the week before you go are also a thoughtful way of leaving on a ‘good’ note to your old company.

Sarah Trounce: What do you as an employer expect in terms of process and communication?

Cat How: We’ve pretty good retention at How&How, and have only had one full-timer leave for pastures new—and they were a model of process and communication! They emailed us in advance, then we worked out when it would be good for them to tell the team on one of our team-standup meetings. We had cake / card and a pressie on their last day. It’s important as an employer to also value someone’s decision to want to do something different in their career, and encourage them to spread their wings when they decide to do so.

Sarah Trounce: Are there any useful lessons you’ve learned from the experience of either moving on yourself or seeing other people move on?

Cat How: I think the most useful from an employer’s point of view is to not take it personally when someone wants to move on—and to actually support that decision when they do. Even if it seems a bit like reverse thinking—I strongly believe it isn’t. When our employee left last month, I wrote a post on LinkedIn for her — promoting her skills and letting people know what an asset she would be to a team. Even included her embarrassing leaving card we made for her! Teehee. I think it’s always important to make sure that leaving is a positive experience for all, and a normal, healthy part of running a business and on the flipside, being in a job. As an employer you have to relinquish control, and as an employee leaving you have to show tact when you decide to move on. You never know when you might bump into each other in the virtual jobs world again :)

Creative jobs board and career advice page spoke to our Creative Director, Cat How, for their article Take Five: How To Leave A Job On A High.

If You Could interview Cat How on how to level up a creative career

FT-ITT-Press_1_1.webm

FT-ITT-Press_1.mp4

Creative Boom spotlights our Freetree rebrand, for which we asked to be paid in 60,000 planted trees.

We all consume. So through our branding work with tree-planting app, Freetree — that reforests barren land through web purchases at brands including Lidl and H&M — we wanted to give buyers a fuzzy feeling inside in the knowledge their purchases are leading to more fuzziness outside. In exchange for our design suite full of feel-good assets, there’s now a forest out there with our name on it thanks to Freetree.

This project was a fun one and we’re so glad Creative Boom appreciates it too. Thanks for the feature! 

Creative Boom features Freetree, our work paid for in 60,000 trees

left

white

We call it leftright thinking. Of thinking left and making right. Of strategy and design. People and planet. Head and heart. Us and you.

About Us

We believe in the power of two

Duality_Wide.webm

Duality_Wide.mp4

Founded by husband and wife duo Cat and Rog How—we’re a 20-strong proudly international team of designers, animators, producers, strategists and developers working from Lisbon and London. We genuinely worry about typography, scoff salty corn snacks (before 10am!), grow lemons, fry pizza, wear black, play chess, binge true crime series, surf badly, get infinite small tattoos, make clay earrings, drink sour margaritas, speak Croatian, like wearing surf gloves, play Padel, speak Korean and in fabulously decadent true French style... still smoke cigs.

International team of leading creatives

default

Team-Animation-record_1.webm

Team-Animation-record.mp4

Our Directors

Our company's mission is to achieve B-Corp status and meet the highest standards of verified social and environmental performance, public transparency and legal accountability.

We believe in the power of two

International team of leading creatives

Our Directors

Our Pledge

Lisbon

Second Home Mercado da Ribeira

London

Second Home London Fields

Lets talk ☺︎