We're a creative, branding and digital design agency based in London & Lisbon. We create brands and websites for forward-thinking companies.

How&How | Branding & Digital Design Agency in London & Lisbon

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London? Lisbon? Both beautiful capital cities with arguably equal amounts of rain and sunshine between them. Our team can choose to work from either of these locations, as we have studios in both. 

But the journey to establish these outposts was far from an easy one. If You Could asked our co-founder and creative director, Cat How, to share some thoughts on how they made this work. And how you could work from your dream location too. Where would you choose?

Every month If You Could invites creative professionals to share their thoughts on a topic they care about from the creative world of work. This month, our co-founder Cat How, shares our journey on setting up two studios across Europe and how it's helped us thrive.

How&How On Setting Up Two Studios Across Europe

Our "If You Could" article on Setting Up Two Studios Across Europe

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Our GetSet initiative has been featured in The Brand Identity’s “Edit”, where the online publication showcases some of the best design projects or campaigns around at the time.

Elliott Moody interviewed our co-founder Cat How for the piece. Transcript below.

Throughout 2022, London and Lisbon-based design agencyHow & Howare playing their part in saving the world by contributing £200,000 towards the launch of four climate-tech startups. The initiative, titled GetSet, will see How&How choose one company per quarter to take on a four-week intensive branding programme, from which they’ll leave with a presentation worth £50,000 – but completely for free. 

Rightfully shouting about what’s on offer, GetSet’s identity balances tongue-in-cheek messaging with a loud graphic tone representative of the important issue at hand. “We want GetSet to be a positive, exciting opportunity to tackle something scary,” co-founder Cat How explains, adding that they selected Blaze Type’s Arges as the display typeface for the striking cuts in its letterforms and its “contemporary flourish.” They actually bought NSW 01 from Buy Fonts Save Lives as their original choice – with the fact that all of its proceeds go to charity making it a rather fitting typeface for the project. “We’re keeping NSW 01 on ice for another project though as it’s an absolute corker,” How concludes, “watch this space ;)”

GetSet makes it into The Edit

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We call it leftright thinking. Of thinking left and making right. Of strategy and design. People and planet. Head and heart. Us and you.

About Us

We believe in the power of two

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Founded by husband and wife duo Cat and Rog How — we’re a 15-strong proudly international team of designers, animators, producers, strategists and developers working from Lisbon and London. We genuinely worry about typography, scoff salty corn snacks (before 10am!), grow lemons, build farms, wear mostly black, get infinite small tattoos, make clay earrings, drink sour margaritas, speak Croatian, like wearing surf gloves, play Padel, learn Korean, love photographing concrete architecture and in fabulously decadent true French style... still smoke cigs.

International team of leading creatives

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Our Directors

Our company's mission is to achieve B-Corp status and meet the highest standards of verified social and environmental performance, public transparency and legal accountability.

We believe in the power of two

International team of leading creatives

Our Directors

Our Pledge

Lisbon

Second Home Mercado da Ribeira

London

Second Home London Fields

Lets talk ☺︎