We developed an urgent, emotive campaign strategy based on the cumulative ‘domino’ effect of the climate emergency: there is a chain reaction happening as a consequence of our actions, which we need to take control of. Change is happening, and there’s no turning back. 

We created a dynamic design system using the WSP master logo as a framework. Dominos were tilted at 1.5° and thickened incrementally by 1.5 points. This is the number (in °C) that the global temperature needs to keep below to avoid “severe widespread and irreversible” climate change effects. We wrote campaign messaging and print copy, developed animations and art-directed photoshoots in Bristol and London to generate assets which were used across exhibition design, digital design and print collateral.