Pushing for change on the climate emergency through Future Mobility


  • Stakeholder Management
  • Research & Analysis
  • Campaign Strategy
  • Messaging & Positioning
  • Copywriting
  • Brand Architecture


  • Campaign Identity
  • Design System
  • Art Direction
  • Photography
  • Exhibition Design
  • Print Collateral


  • Digital Assets
  • Animation

A campaign to launch WSP’s Future Mobility department. It needed a distinct voice that conveyed its progressive approach within the sector, but still had to align to the conventions of the mother brand.

"From day one, How & How showed they understood our ask — bringing a strong connection from our goals and research through to creative; this has been executed with a level of thinking, design and creativity, including respect for our brand, which has continually impressed us.

"Both us as a marketing team, and our internal stakeholders, have gained a great deal from the thorough and collaborative process. The combination of creativity, agility and super-efficiency has been a breath of fresh air and has helped us raise the game."

Nicola McMillan

Marketing Campaign Manager
— Transport & Infrastructure, WSP