A new identity for a bubbly digital marketing consultancy who needed to show how they use listening as a strategic business tool.
We injected character into the Listening Heads brand by giving the 'highlight' a behaviour of its own. We wanted it to feel like there was a hand animating it on the other side, swiping it across the page. This highlight was also shrunk down to make a pulped-paper texture used across print and digital.
Listening Heads tote bag
The Listening Heads colour palette was inspired by highlighter pens, Post-it notes, Japanese Washi tape and vintage stationery. We developed it into a muted-neon range that felt fresh, bright and classically contemporary.
"How & How really took the time to understand my business, and as a result they created a brand identity that felt completely me! They got what I wanted right from the start, and were very collaborative throughout.
"Cat and her team were thoughtful, genuine and honest — and always went the extra mile to make sure that I was completely happy at every stage of the project. It was a thoroughly enjoyable experience and I couldn't recommend them enough!"
CEO, Listening Heads