/ Co.Lab

Rebranding a colourful retail space for designer-makers


  • Research & Analysis
  • Brand Strategy


  • Brand Identity
  • Mural Design
  • Exterior Signage

An identity for Bristol’s largest independent art and clothing shop. It needed to reflect the taste of the new owner, and reinforce the brand values of collaboration, confidence and inclusion. But it also had to be flexible enough to represent the style of the work of the other artists.

We developed a bright, bolshy palette of primary colours that reflected the creative optimism of the company. These were used in a series of patterns inspired by the interests and cultural affinities of the new owner — Kente cloth, African fabrics, primary colours, 1990s pop music and the bold, brazen shapes of East London and Bristolian street art.

Our work for Co.Lab has led to greater visibility, customer engagement and brand awareness for the company, increasing footfall to the shop by
3 times
what it was originally

"Working with How & How was a great experience. They are brilliantly creative and extremely intuitive. They took my influences, style and brief on how I wanted the brand to feel and ran with it. I really felt that they listened to what I wanted to achieve and the end result was nothing that I could ever have imagined.

"Their professionalism and quick turnaround only added to the great service. They have created an extremely unique new look for Co.Lab which has increased footfall too - I would absolutely recommend them!"

Andrea Mahoney

Owner, Co.Lab Bristol