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Cat How

Cat How is Founder & CCO of How&How

Cat How is Founder and CCO of How&How. Cat studied at the University of Bristol and Central Saint Martins College of Art & Design—where she was awarded a First with distinction in MA Communication Design. She has worked as an arts journalist for The Guardian, The Observer, Metro and the BBC; and as a graphic designer in agencies around the world. Alongside designing, Cat founded and sold an e-Commerce business as well as a coworking company alongside her husband, Rog How. They co-founded branding agency, How&How, in summer 2020. The agency has offices in London and LA.

Cat was a Creative Business columnist for Computer Arts Magazine; and has spoken on design, entrepreneurship and creativity at Web Summit, Collision, WEDF, World Economic Forum (Davos), All Flows Festival, Brand New Conference, Central Saint Martins College and the London College of Communication. She has Judged the Design Week Awards and ADC*E Awards; and is a branding mentor for Women in Tech. Cat is also a brand advisor for several climate-tech companies; and the force behind her agency’s GetSet initiative: where her team design pro bono brands every year for climate-tech startups. 

Rog How

Rog How is Founder & CEO of How&How

Rog How is Founder & CEO of How&How. Rog originally worked in radio production for national and international stations in both the UK and Australia. He moved into marketing and audio branding at the BBC, and for 10 years led the stakeholder management and radio production of campaigns such as the Royal Wedding, the London Olympics and the General Election.

Alongside his media marketing roles, Rog founded and sold an e-Commerce business as well as a coworking company alongside his wife, Cat How, before co-founding How&How in spring 2020.

Rog is a branding mentor for incubator programs in Lisbon; has spoken and chaired panels at conferences around the world including Web Summit, LA Tech Week, Hotsauce NYC and UCLA; and regularly hosts and speaks at events around Europe and the U.S.

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