We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

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"I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows function) is eternal. A good logo, therefore, should never follow (or be inspired by) a particular zeitgeist. It would not be the purest representation of itself, or the strategy behind it, if it did. So my future trend predictions lie mostly around ‘moods’ or themes that we’ve found emerging in the creative industry as a whole.

Metaverse - I’m seeing a glut of futuristic fonts, impossible 3D renders, and quirky sci-fi gradients emerging as a way of (sardonically?) talking about the known-unknowns of the Metaverse. Part joke, part next big thing… the jury is still out, but I’m really liking the retrofuturist humour. 

Light Mode / Dark Mode Websites - we’re increasingly designing colour systems which work in light mode and dark mode as a way of future-proofing the websites of the brands we build. Not only that, but dark mode websites are more energy efficient than light mode ones, which is partly connected to my next point…

Beyond Green - as we’ve been designing more and more climate-tech / sustainability brands over the past year, we’ve found that conventional ‘green’ as a brand colour is losing traction. Gone are earth tones, soft treatments and hippy-vibes. Eco-branding is moving into a more minimal, futuristic direction with simplified monochromatic colour palettes (see our On The Edge rebrand) which speak more to Gen Z. These new brands want to talk about climate in a minimal, aspirational and future-focused way.

Purpose or Mission-First Branding - after the insecurity of the last few years, people are desperate for authenticity, transparency and honesty from the brands they interact with. They demand more from brands in terms of what they say as well as what they do. Brands have always helped people keep companies accountable, but this has never been more true than today. Brands that misrepresent their products and clash with the values of their audience are quickly swept away."

I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows function) is eternal. A good logo, therefore, should never follow (or be inspired by) a particular zeitgeist. It would not be the purest representation of itself, or the strategy behind it, if it did. So my future trend predictions lie mostly around ‘moods’ or themes that we’ve found emerging in the creative industry as a whole.

Design Trends 2023

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EMM_Design Week_2.mp4

Design Week has featured our emm rebrand — the world’s first smart menstrual cup! Read the full article here.

This project was a fun one and we are so glad Design Week appreciates it too. Thanks for the feature! 


Design Week has featured our emm rebrand — the world’s first smart menstrual cup!

Design Week showcases our Emm rebrand

Design Week showcase our Emm rebrand

We are deeply methodical when it comes to building branded websites. As the primary selling tool for most of our clients, they are key to company success and growth. Every element is considered as a key brand touchpoint: from the way an image looks, to the way a cursor moves. This ensures each website we create is unique and bespoke to your brand.

Marketing websites built from scratch

Digital

We specialise in designing marketing websites that are the embodiment of your brand. Starting with user personas and user journeys, we build an overall page plan to see how they relate to each other.

Sitemaps

We then start mapping content to see which sections live on which page, and in which order.

Content Maps

During wireframing, we test and place content on a page to see how they will start to take shape.

Wireframes

We design using a styled component-based system in Figma for easy iteration and future-proofing using our extensive design sytems & UI kits.

Design

We develop serverless Jamstack websites with Headless CMS. We use this methodology because it makes faster websites that are more secure, easily scalable and allow us to create the best digital experiences for you and your customers.

Development

All our sites are tested across browsers and devices before they are pushed live and launched into the world.

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