We're a creative, branding and digital design agency based in London & Lisbon & LA. We create brands and websites for forward-thinking companies.

How&How | Digital Branding Design Agency in London, Lisbon & LA

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"I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows function) is eternal. A good logo, therefore, should never follow (or be inspired by) a particular zeitgeist. It would not be the purest representation of itself, or the strategy behind it, if it did. So my future trend predictions lie mostly around ‘moods’ or themes that we’ve found emerging in the creative industry as a whole.

Metaverse - I’m seeing a glut of futuristic fonts, impossible 3D renders, and quirky sci-fi gradients emerging as a way of (sardonically?) talking about the known-unknowns of the Metaverse. Part joke, part next big thing… the jury is still out, but I’m really liking the retrofuturist humour. 

Light Mode / Dark Mode Websites - we’re increasingly designing colour systems which work in light mode and dark mode as a way of future-proofing the websites of the brands we build. Not only that, but dark mode websites are more energy efficient than light mode ones, which is partly connected to my next point…

Beyond Green - as we’ve been designing more and more climate-tech / sustainability brands over the past year, we’ve found that conventional ‘green’ as a brand colour is losing traction. Gone are earth tones, soft treatments and hippy-vibes. Eco-branding is moving into a more minimal, futuristic direction with simplified monochromatic colour palettes (see our On The Edge rebrand) which speak more to Gen Z. These new brands want to talk about climate in a minimal, aspirational and future-focused way.

Purpose or Mission-First Branding - after the insecurity of the last few years, people are desperate for authenticity, transparency and honesty from the brands they interact with. They demand more from brands in terms of what they say as well as what they do. Brands have always helped people keep companies accountable, but this has never been more true than today. Brands that misrepresent their products and clash with the values of their audience are quickly swept away."

I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows function) is eternal. A good logo, therefore, should never follow (or be inspired by) a particular zeitgeist. It would not be the purest representation of itself, or the strategy behind it, if it did. So my future trend predictions lie mostly around ‘moods’ or themes that we’ve found emerging in the creative industry as a whole.

Design Trends 2023

EMM_Design Week_2.webm

EMM_Design Week_2.mp4

Design Week has featured our emm rebrand — the world’s first smart menstrual cup! Read the full article here.

This project was a fun one and we are so glad Design Week appreciates it too. Thanks for the feature! 


Design Week has featured our emm rebrand — the world’s first smart menstrual cup!

Design Week showcases our Emm rebrand

Design Week showcase our Emm rebrand

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SERVICES

We're an agency of two halves. We create brands and we build websites. Often we do both.

We develop flexible, ownable and meaningful brand identities that communicate your company’s unique story. Our brands are highly strategic, designed to resonate with audiences and increase the non-tangible asset value of the companies we work with.

Brand

Our websites are designed and built from scratch to suit the needs of your organisation and your customers. We design component-based design systems which we develop into headless CMS marketing websites, all with a deep consideration for brand.

We're an agency of two halves. We create brands and we build websites. Often we do both.

Brand01

Digital02

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