BERA

Dendra

Intergiro

Kick Game

Yum Bun

Biozeroc

Freetree

On the Edge

Amphico

Veriff

Hotjar

Deadly Dust

Trackinsight

Eat Less Plastic

Forgotten Forests

flyp

SauceLabs

One Green Bean

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Pachama

Aruba Conservation Foundation

Yango Maps

Hometree

Chester Zoo

The Wombles

Jean-René Giraud

“We really enjoyed working with How&How on our messaging, positioning and rebrand. Cat, Rog and their team are smart, switched-on and went above and beyond to make sure we were happy and satisfied with every part of the process.”

Brand Strategy
Verbal Identity
Visual Identity
Custom Typeface
Custom Illustration
Wayfinding
Website Design

An epic 2 year project whose success was largely due to the incredible powerhouses at Chester Zoo: Kath Mainprize and Helen Dean. You inspire us every day. We're so grateful to have been on this journey with you and your wonderful team.

Strategist: Sean Fitzpatrick
Copywriter: Harriet Stallibrass
Production Managers: Joana Jardim & Tabitha Lawrence
Designers: Robbie Isaacs, Carl Doneza, Joana Fatela, Joanna Nicholls
Animator: Eilidh Reid
3D: Victor Silva
Snr Designer: Lucy McGinley
Design Director: Katie Cadwell 
Snr Digital Designers: Hannah Leggett & Franci Pizzi
Snr Account Manager: Fanny Kaminksi
Account Director: Jess Strange
Digital Design Director: Luke Scott
Assoc. Creative Director: Chris Beck
Creative Director: Chris Clayton
Exec. Creative Director: Cat How

“Move on business-as-usual, this is a place of progress. Where nature surrounds you, inspires you and changes you for good.”  

With reports of the global wildlife population declining 69% in the last 50 years, it is no secret that biodiversity protection and ecosystem regeneration are imperative to a nature-positive future. On the frontline of change is Chester Zoo. A Zoo that strips away any negative connotations of the word, by funnelling all their funds back into global conservation. A fact that not many knew, and it was time to amplify.

Chester Zoo is much more than a day out. It’s where people get closer to nature. Where experts and innovators connect and inspire. It’s where passion for the natural world and the experiences created within the grounds spark a wave of action around the globe.  

At the cutting-edge of conservation, Chester Zoo needed a new brand to champion their nature-positive efforts. So we got to work repositioning their look and feel with equal weight on the experience within the zoo gates, as their greater purpose to serve nature as a whole. Enter adventure…

Our brand idea was ‘Force for Nature’, speaking to Chester Zoo’s bias for action and positive momentum. The new logo is a custom ‘C’ with a hidden counter form inspired by a rhinoceros’ horn, referencing Chester Zoo’s history of supporting critically endangered black rhinos that dates back to 1999 and helped to breed a rare calf. Alongside, we created a custom typeface: a twist on a Grotesk to echo the tails and fronds found in nature.

We used expressive pattern overlays inspired by the migrations and movements of mammals, birds, fish, reptiles and fauna, paired with vibrant colors and imagery that puts viewers at the heart of the action. The new brand is crafted to flex for usage, from industry-leading presentations and material, to Zoo signage and socials. 

The verbal identity was created to get people to connect, care and act, with messaging always linking what’s going on in the Zoo to what’s happening in the field. 

This two-year collaboration also saw us re-design the entire Chester Zoo website—a mammoth undertaking. XXXXXXXXXXXXXXXXXX

A rebrand and website for Chester Zoo—helping them create a future where nature can survive and thrive.

Chester Zoo Rebrand, Web Design & Web Build

We use Google Analytics to track and record your movements on the Website, where you came from and what pages you access. This data is not connected to any personal information.

We use Hubspot for Website analytics and marketing automation. This data is anonymous unless you fill in a form and your contact details are added to our database with your consent.

We use Leadfeeder to see what company IP addresses our traffic is coming from. This data is not connected to any personal information.

We use Hotjar to record session information to see how people use our website. This data is not connected to any personal information.

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Chester Zoo

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